As a companion piece to yesterday’s post.
Baseless conspiracies have the luxury of utilizing confirmation bias without the religious need to act like a so called “good” person. There’s no need to love the neighbor, when each and every person you encounter can have an arbitrary, accusatory and false attribute slapped on to them. Jump right into the hatred without dilly dallying on the formalities of genuine please and thank you common decency. The disinformation kings know these attributes and pummel social media with the content. They also know that long term exposure will keep the train rolling along as they’ve mastered what to do to manipulate their target audience into joining in with misinformation. The quality of the disinformation is higher. What the misinformation lacks in quality it makes up for with quantity.
https://en.m.wikipedia.org/wiki/Conspiracy_theory
1. The conspiracy is based on prejudice and emotion. Even in something seemingly unrelated like sports gambling gematria you will get constant stories about race and the 42 dog whistle (the N word in reduced cipher = 42). Non existent race war narratives are manufactured to appeal to the marginalized. It’s so effective that Zach’s demographics include a constant supply of people that should care about his openly racist comments, yet they don’t.
2. Psychological projection abounds. As a show for the newcomers it’s important to get in the warning shot across the bow of the enemy ship. The accusations against his many critics of the negative qualities he displays are relentless. And at this point pretty well documented in unaltered video clips.
3. Content is aimed at making life uncomfortable for experts. The anti science movement. Whatever it takes to silence the genuine experts who point out what’s wrong and can debunk the conspiracy. Gematria for conspiracies is an extremely weak conspiracy theory. It is more often used now as a companion tool alongside some other conspiracy content. For example Qanon arguing Deep State topics alongside the vast array of unrelated (and at times contradictory) so called evidence. Psychologically someone deeply invested in hatred of Trump’s opposition is never going to spend the time doing a simple debunk of finding an antonym for words in a gematria story. They’re there for the hatred. Posting such debunks on social media is problematic. They’ve been trained to counterattack the experts.
4. They use circular reasoning to resist falsification. Sports gematria is a great example. Zach is so good at the predictions that the cabal flips the script on him to make him look bad. It’s taking his 50-50 coin flip between two teams and using circular reasoning to rationalize to his dim witted followers that he’s right all the time. Or two thirds of the time. Or whatever percent right of the time he settles into. His circular reasoning on his success rate is all over the map from never wrong to occasionally wrong to admitting he’s having a bad season to admitting having a bad year.
5. Shame is a cover up. The typical gematria monetary loser did not come forward in the past to acknowledge their failure. Here, progress has been made where angry “trolls” have come forward to denounce the system. And some of them are even fellow truthers. They still are invested in something else that’s also wrong, even a different sports gematria site they think is better. These people are a mix of misinformation addicts and peddlers of disinformation seeking to reel in others that have proven their susceptibility to cognitive bias based disinformation. If and when they ever truly wake up to reality it’s extremely rare they openly narrate how they had been conned. The target audience of conspiracy content has been subjected to relentless tactics designed to make them feel more important, smarter, than they really are.
6. Without the shame, active consumers are far more likely to believe in multiple baseless conspiracy theories. The marketing of disinformation is tied directly to what is currently wrong in the world today, which is always going to have something wrong in it. This Which Hunt is force fed and mass marketed without regard to quality, the goal is to throw as much crap on the wall as possible and react to what sticks and what slides off. One would assume that Gematria Effect News YouTube videos would be about the news and Gematria Effect Sports would be about sports gambling only. Yet in reality it’s just extra channels among several more that are used for whatever is the topic du jour. Anti vaxx, war, school shooting, chemtrails, urine drinking - they show up anywhere. In practice multiple channels are a way to ride out the occasional community strike assessed by someone at YouTube having a day off from their normal policy of saying, “Stop! Or I’ll say stop again”. The topic free for all of crank magnetism without concern for something resembling factual information from legitimate sources.
7. The associated mental health issues. Including the dark triad of Machiavellianism, narcissism and psychopathy. The root of the narratives, the topics that are chosen to attempt to make at least temporarily viral are about empathy. Those that don’t have any empathy are the golden boys. Acting like an alpha among a pack of betas is marketed as the best thing ever. Heaven forbid your occupation is something like health care, law enforcement or you want to be the rare politician that wants to help your constituents instead of cashing a fat paycheck for doing nothing. You show too much empathy you just painted a big bullseye on yourself.
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