In a lot of ways this blog has been for my own amusement. More often than not, especially these days, seemingly more like training gematria scammers to be better scammers than stopping them. However, simultaneously the old school gematria scammer content is quite remarkably less popular than the gematria boom in the mid 2010’s. And I hold the zero click internet business model to be largely responsible for that.
My journey started with a YouTube video recommendation about the zero click internet, and if you haven’t done at least a quick look at the linked reference now would be a good time. Like this blog that reference is in danger of disappearing. Now when you do a search the top result is an AI overview of internet content. Then follows some top references of independent websites that have the most relevance. And for all practical purposes nobody bothers reading the references, which has been true forever among the misinformation and disinformation crowd. Doing your own research has always been a confirmation biased shitfest of bad influencers gaming the system to put out bad information for fun, profit, political clout and the occasional nugget of wisdom buried within with a back story of a vapid and insincere message of, “I’m really a good guy, just misunderstood.”
Focusing on the for profit aspect - with intent short term profit is emphasized over long term sustainability. The same way that family middle class settings are disappearing, small businesses are struggling. Some fold. Some (likely extremely few) turn the corner and become big enough to scale up things of benefit to the employees like health care and PTO. Some merge within better established companies. But for whatever reason, lack of ability to absorb rising costs within an inflationary death spiral - the days of the American dream and having your own business are disappearing. The same is happening with search engine optimization. Who sees your ad is driven by who pays the most directly to Google, not necessarily who is independently linking legitimate resources and their own content be it business or entertainment. I wouldn’t be surprised if Google gives up completely on Blogger before 2025 has finished.
Short term, I take some consolation in knowing that here I am having gotten somewhere approaching a couple hundred thousand page views and even the scammers using it as a training ground to scam better - I’ve had an impact. For example, my favorite bullshit gematria number, 113 being DISHONEST when there are clearly lots of perfectly good associations for the opposite, Truth = 113 (Capitals added). The search results for, What is the significance of 113?:
Nothing in the AI overview about gematria although its cousin Angel Numbers gets a big shout out. Certainly nothing about 113 indicating dishonesty. Next, let’s kick it up a notch and specify, “What is the significance of 113 in gematria?:
Real gematria. Biblical gematria instead of bullshit conspiracy theory gematria.