The Gematria Effect

We know what the Mandela Effect is.  That’s where you and a lot of other people think, in fact KNOW, with complete certainty that there’s a famous portrait of Henry the VIII holding a turkey leg.  Or that the cartoon series logo is Looney Toons instead of what it actually is, Looney Tunes.  We know what the Mozart Effect is *supposed* to be.  You listen to Mozart and your IQ increases.  We know what the Greenhouse Effect is.  The Earth’s cozy thermal blanket we wear in the middle of summer instead of waiting for winter to haul it out.  And there’s a list of a bazillion effects on Wikipedia, mostly because science loves themselves a good effect for naming stuff.

But what exactly is the Gematria Effect?  I have never heard an explanation from Hubbard.  I’ve never seen somebody pop into the comments of one of his videos and ask him what it means.  Google search brings up just the name of his site (and gematria stuff in general ignoring the News part).

And that means in the absence of a direct information from the source - we get to make up the definition.  Not a good idea on Hubbard’s part since it’s bound to be snarky, like figuring out that previously the real name of his blog was Fee To Find Misinformation instead of Free To Find Truth.

Simply naming it as the reverse of an existing, while startling accurate as it may be, is tacky, lazy and boring.  So calling it the reverse of the Mozart Effect and how gematria lowers your IQ, well we will take a pass on that.  Similarly, as a subset of the Greenhouse Effect is another passer.  The role gematria plays in global misinformation narratives certainly doesn’t alleviate climate change issues.

We need to get inside his head, as dangerous and disgusting as that sounds, and try to take a guess at why the name was chosen in the first place.  The Gematria part is easy.  No need to waste time on that.  So it’s the Effect part.  And that’s like naming your high school band The <something or someone’s name> Project.  You know that if you were asked to join your mates to see Purple Mollusk you might not go if you had other stuff to do.  But if it was Purple Mollusk Cult or The Purple Mollusk Project, oh hell yeah.  You’d be down for that in a flash.

Superficially he’s extremely industrious.  Cranking out the content daily, but just tue run of the mill boring and repetitive stuff that makes long term following realize you’ve heard the Project’s most famous song so many times it bores you to tears now.  As far as creation of something significant worthy of an Effect moniker, that isn’t an impressive pedigree here.  Lazily copying what Alex Jones and other grifters had been doing and just tweaking it to through in a blatantly obvious fundraising hook with the sports angle.  Merging outrage porn with gambling.

And now we’re on to something.  The core value of laziness built into the system.  The psychological projection of being super important and being industrious on something worthwhile when at its core it’s meaningless gibberish.

He sat down with the Gematria half, pulled up the Wikipedia list of known effects and scanned through the G’s to see if Gematria was already listed and saw

https://en.m.wikipedia.org/wiki/Generation_effect

A cognitive bias related effect which notes that if your brain figures something out on its own it remembers it better than if it’s told to you by someone else.

I know, I know - you said you weren’t going to name something as a subset of reverse of an existing effect.  It’s cognitively bias oriented.  That is what gematria is all about.  It’s next to Gematria on the alphabetical list.  Being “close enough” is what gematria is all about in the absence of statistically significant numbers.  It’s being force fed numbers repetitively instead of critically thinking things out on your own, that’s gematria being the opposite of the known effect.

But you may be forgetting that the word generation has another meaning other than to produce something; a collective noun to describe people born and living at the same time.

The Gematria Effect is the duping of the group of people living in the golden age of grifting and misinformation into thinking that they are perfectly fine searching for the wrong answers being thrown out at them for their consumption.  It merges the alpha male style thinking of being the coolest person ever with a desire for a quick fix instead of long term success.